GB 365 is our promise that we offer our jewelry to you at our best price every day, without ever going on sale. We want to do away with those negative connotations attached to the diamond industry and make it a stress-free process. You won't see huge markups only to mark it down in the future for a sale.
This does not mean that our prices won't change over time. As the price of commodities (like diamonds, gold, and labor costs) fluctuate over time, our prices may be adjusted accordingly. However, we strive to provide you with our best price every day.
For more information about GB 365 and our price match guarantee, visit our full policy here.